Customers are the lifeblood of any business. 

To get customers, you need to spread the word around, which means you need to do marketing.

The thing is, effective marketing can be an expensive endeavor. 

Thankfully, there are marketing hacks that you can do to get the most bang for your marketing bucks, and that’s what this article is all about. 

Don’t Ignore Videos

According to a 2019 study, 87% of webmasters that use videos have reported a significant increase in web traffic.

Some studies also say that 84% of people were convinced to buy a product after viewing a video clip.

Experienced marketers know that videos are very powerful as it engages most of the viewer’s senses.

However, the biggest barrier to using it in the past was the cost. In this day and age, video production has gone down dramatically. In other words, there’s little reason for not incorporating videos in your marketing efforts. 

Don’t Waste Your Goldmine

If you are serious about your business, you should collect consumer data as much as possible.

Of course, you should do it ethically. Otherwise, it could backfire and cause more problems.

The thing with data is that it can help you with your business decisions. For example, you may feel that you have a good marketing idea.

But, it’s the raw numbers of your data that should help you confirm or dispute if your marketing idea has real-life merits.

This is just one example, and there are other instances where you can use your data to help you like knowing which ads are working, which part of your acquisition strategy requires tweaking and purchasing habits of your customers. 

Being Mobile-Friendly Is Very Important

Nowadays, more and more people are using tablets and smartphones to view websites.

Due to the competition, your potential customers have little patience and attention spans.

If your website is not mobile-friendly, it will likely cost viewing issues when a consumer uses a smartphone or tablet to view your website.

In such cases, they are probably going to hit the “back” button. 

Don’t waste crucial traffic just because you don’t want a relatively small amount of money to make your website mobile-friendly. 

As a bonus, mobile-friendly websites are likely to be ranked higher in the search engines, giving you more traffic. 

The idea of marketing hacks is to engage in marketing strategies and tactics that offer big returns while investing the fewest amount of effort, time, or money.

While the marketing hacks mentioned above are far from being comprehensive, they should help you get started in the right direction.